DIVE IN AND STAY A WHILE
ONE HOT TREND + ONE NEW SHOW
The mermaid trend was on fire and it wasn’t about to be put out. Freeform caught wind and came to us with their about-to-break show—Siren—centered around the dark underworld of that same trending topic.
BUBBLING BOTH TO THE SURFACE
We combined our deep cultural understanding of social trends with the key characters and storylines from Siren, to bring to life one spellbinding experience that not only brought the underwater world to the streets of LA—but brought the city out swimming.
INSIDE SUMMER’S SMASH HIT
An immersive world unfolded inside Goya Studios, dedicated to discovering the dark history behind mermaids. A place where moments of magic were ready to be captured, shared and slipped into, amongst a sea of cast members and influencers who joined the party to document the mesmerizing, social-first, under-the-sea experience.
$594K EARNED MEDIA VALUE
300M+ PRESS / SOCIAL IMPRESSIONS